Self promotion via marketing can be a difficult thing to understand and effectively implement. The key is putting yourself in the shoes of the viewer and promoting your strengths and products in ways that best benefit them, rather than just blaming. Personal Branding, along with conducting market research using tools like Keywordtool or Answer The Public, can be very beneficial.
The main reason for doing self-promotion is to establish a reputation that will help you advance in your career or increase your client intake. A strong reputation is a result of a combination that includes establishing a solid brand and networking, as well as being a team player and capturing your achievements.
Many people make the mistake of focusing on themselves alone and not marketing their work, product or accomplishment in a way that is more interesting for the audience. Others will over-promote themselves, thinking that displaying their academic record or unique skill at every occasion will result in other people interested in them.
The best approach is to find a healthy balance of both and make use of a variety of techniques and platforms for self promotion, including social media (especially Instagram and TikTok) as well as email marketing, website creation podcasts, and vlogging. This last option is particularly effective because it allows viewers to engage with you and discuss your work. The creation of a custom website is another option, since it can be used to display your latest news as well as blogs and vlogs that give you a seamless interaction with your visitors.